UGC for Mobile Apps & Games
Last Updated:
User Acquisition has changed. Polished trailers don't convert like they used to. To scale mobile app installs on TikTok and Reels, you need authentic, gameplay-driven UGC that feels native to the feed.
Lower Your CPI with Native Ads
The most successful app campaigns today use "human-first" creative. By showing real people using your app, you build instant trust and curiosity. OPREEL specializes in producing high-volume creative for:
- Mobile Games: Gameplay reactions, "fail" scenarios, and challenge hooks.
- Fintech & Utility Apps: Explainer videos, problem/solution narratives, and lifestyle integration.
- Social Apps: Trend-jacking and community-led content.
The "Hook Rate" Obsession
For mobile apps, the first 3 seconds are everything. We test dozens of visual hooks—from "green screen" commentary to ASMR—to find the scroll-stoppers that drive cheap clicks and high-quality installs.
Scale Your Creative Testing
Ad fatigue hits mobile campaigns fast. You need to refresh your creative weekly. Our Managed Campaigns provide a constant pipeline of fresh videos, allowing you to rotate creative without burning out your internal team.
Case Study: FinTech App
We helped a leading finance app reduce their CPI by 40% by switching from motion graphics to creator-led storytelling. View our case studies.